Skip to main content

Differentiate Or Die: Why iOS Will Help Apple Differentiate

Image result for iphone X and mi8

With our phones heading for that inevitable 100% screen to body ratio, our phones are undoubtedly more attractive but there has been unintentional fallout.All our phones are starting to look the same, admittedly a big reason as to why most of the phones today look the same is that they're trying to rip off the iPhone X. But eventually when the true full screen phone hits the metaphorical shelves, you won't be able to tell one flag ship from another.

 You can already see this starting to happen, in attempt to differentiate phone manufacturers have started experimenting with the backs of phones to make them more noticeable. You have Xiaomi with its fake internal circuit board look on the Mi8, Huawei with its new tangy colours on the P20 Pro and of-course  the Google Pixel line up with their semi glass back. But making the backs of phones really unique doesn't mean that you'll stick out. After all you spend far less time looking at the back of your phone when compared to the screen.

Cue The Software






When you're a flagship you need a unique, differentiating feature 
otherwise your phone is not going to sell. Just look at the Google Pixel for proof. As we've seen hardware differentiation is getting harder and harder, and to make matters worse its expensive and risky. Thats why companies often go out of their way to slap their own skins on stock Android, just to make their phone  stand out in the crowd. Besides developing ROMs are cheap and aren't the least bit risky. Despite the unequivocal hate for ROMs from the tech community, Companies aren't likely to change their ways anytime soon.

Now on the iOS side of things things are really different. iOS puts iPhones in a class of their own. From the different design language to the way the phone is used. iOS does stick out in the market. But what really sets iOS apart from everything on the market is its integration with your other devices. You can drop your phone off and still continue a conversation on your computer, you can quickly and easily share files between your devices. Just look at what MacOS Mojave does in the Keynote app with an iPhone ( My favourite is when you can turn on your phones mobile hotspot without even getting up). These are all features customers love and enjoy, And something that they cant really get on another platform without extensive work on the user's part. I guess you could say that iOS will help iPhones remain distinct in a tech space thats starting to look a lot like this
Image result for phones with notches
Labels:

Comments

Post a Comment

Popular posts from this blog

The Huawei Ban Is Justified (Hear Me Out)

So a few a year or so ago I talked about the consequences of using a Huawei phone here  and more than a year later things aren't all that different. Recently Huawei was accused of being a security threat by the United States and has asked all American companies to not do business with Huawei. So that means that Huawei is now cut off from Intel, Qualcomm and most importantly Android. Now this might seem harsh at first glance. The US is unfairly targeting a law abiding company just for the fact that it is Chinese. But a closer look reveals much more.  How China Does Business Unlike in the west and much of the world. China does not have a protections for intellectual property. That means that no ones protecting your idea from being ripped off by someone else and then being brought to market. In most of the world if someone violates a patent you can sue them. Case and point look at pressy a small Kickstarter that makes a small button that plugs into your phones headphone jack (
1 comment
Read more

So Which Is The Best Browser For Your Mac?

With all the chrome bashing that's been going on of late, It got me wondering and a bit jealous cause I was missing out on the aforementioned Chrome bashing. Does it really matter what browser you use? I mean they all fundamentally do the same thing, It turns all the ones and zeros of the internet into things that you can actually read on your screen. But as is turns out a whole lot of things have to happen for your favourite website to be displayed to you, In the shady back alleys of code that our browsers run on, It turns out that each browser does things a little bit differently. So what are our options? The Three main browsers that we'll be taking a look at today will be Safari, Firefox and Chrome.  Safari Safari is the browser that comes with your iPhone or iPad or your Mac as we are discussing in this case. It's a fast fluid responsive modern browser. It's my browser on choice. Safari a few things going for it. First off it's a first party brows
1 comment
Read more

My iOS 13 Wishlist

Around this time last year I wrote the  iOS 12 wish list , And to my surprise most of my prayers were answered, and iOS 12 has been wonderful for the last 5 months or so. But now we're coming up on another WWDC, Yes its still 5 months away but that hasn't stopped the rumour mill from speculating what the next version of iOS will be.Here are a few features that I'd like to see on the next version of iOS. A New Look For iOS 13 Ever since iOS 7 iOS has looked the same more or less, With its flat icons and punchy colours. I feel that the time for a refresh is long overdue. Don't get me wrong it looks great but, Its stale and I fresh new coat of paint can go wonders in making iOS 13 feel radically different. Apple has their work cut out for them if they do decide to go down this route. Finding a new design aesthetic isn't the most easiest thing in the world. When you consider that the new design refresh will have be loved and should be simple to use for millions
2 comments
Read more