Skip to main content

Why Are Apple Products Getting Cheaper

Image result for macbook airYou probably read that title and just went, What? and then proceeded to re-read the title. Apple? Cheap products? Yeah right. Most people might scoff at the idea of Apple being a budget company, I mean who can blame poor average Joe who thinks that? Apple came out with a phone that literally costs a thousand dollars. So Apple wouldn't be high up on your list of affordable tech companies. But yet we see a growing list of products from Apple that doesn't break the bank. Why is this?

What Are These Cheap Products?

Image result for iPhone SE
A few years ago you'd be hard pressed to find a few good Apple products.But over the last few years Apple has diversified it's lineup. Starting with the iPhone SE, A relatively upto date iPhone with great storage starting at $349. More over Apple is rumoured to bring out a new iPhone SE with upgraded internals and art the same price point.  Apple didn't stop at that they went further they surprised everyone in 2017 with a $330 iPad that was at it's core a very good iPad and it appealed to the average consumer. Keeping with the rumour theme Apple is expected to bring out a $270 iPad this year.Wait I'm not done. We still have the rumoured cheaper MacBook Air and the cheaper iPhone X like LCD 2018 iPhone. So its apparent that Apple wants to spread it's wings into the budget side of things

Why Would Apple Make Cheaper Products?

Image result for apple products
Apple can be thought of as the undisputed king of premium products. They've nailed the premium side of things. But the problem with the premium segment is that, the segment has started to plateau. Everyone who wants a smart phone already has one. Therefore you're looking down the barrel of some pretty slim sales if you don't diversify and quickly. Even in countries like India which is seen as as the powerhouse of smartphone sales for the next decade, premium phone sales are stagnant. So cheaper products are where the money lies. Even in developed markets like the United States, people are looking for cheaper alternatives to the Apples and Samsungs of the world and companies such as Xiaomi are looking to enter the US market to cash on this new demand.

So Why Didn't Apple Do This Earlier?

Apple as a company has been in the unique position of being a tech company, a fashion item and a status symbol.So people worried that cheaper Apple products would tarnish the brand. Making Apple less appealing to it's core brand conscious audience. Apple has ingenuously worked around this by reviving or keeping old designs alive. This creates a clear demarcation in Apple's product line up. You have the cutting edge expensive products and the older but still modern products and you can tell them apart with just a glance. This keeps both parties complacent and so far it seems to have been working well. The iPhone SE has been a hit in developing markets and so has the MacBook Air.
Labels:

Comments

Post a Comment

Popular posts from this blog

The HomePod Is About To Be Wildly Popular

The HomePod is finally here, and the reviews are in. I'm sure you've watched umpteen reviews and you all know the basics, It sounds amazing , Siri is dumb (Which is don't think is the case) and that it lacks Spotify and Android integration (You can read why I think thats not going to happen here).
But what stood out to me was the lack of "consumer interest " in the product. The preorders went live and much un-like the iPhone or the AirdPods, the HomePod was available for quite a long time, only selling out on the day before the launch day. For Apple this is really weird, a company that sells out of everything they release instantly.This made me  doubt the demand for the HomePod and I wondered if the critics were right , That maybe people aren't really interested in a $350 smart speaker. But thats not really the case.

AirPods Are A Totally Different Ballgame
Now you might remember back in 2016, when the iPhone 7 came out Apple came out with AirPods and much l…
Post a Comment
Read more

iOS 11 Was A Dumpster Fire. Whats Next?

So iOS 11 was released back in September of 2017 and it has been a cluster-You know what I mean. iOS 11 has been crippling devices ever since it's release. Its ironic iOS 11 has been iOS's (iOSes?,iOSeses?) most beta tested version to date, and it is the most buggiest iOS release ever. iOS 11 has been said to shorten the battery life of older iPhones by quite a bit. My iPhone 5s really took a hint in the battery department after the iOS 11 update. Performance also took a hit with iOS 11. Why is this so?

iOS 11 Changed A Lot iOS 11 gave users a lot of things that they had been clamouring for. A redesigned control centre , a more productive environment on the iPad so that you can actually get work done on it,  you know the works. But unknown to most of us, I think Apple redesigned the innards of iOS. They really tweaked it at the nuts and bolts level. iOS 11 updates were weird in the sense that they were unusually massive the initial update was a few gigs ( as you'd expect …
Post a Comment
Read more

No Siri Isn't Holding Back The Homepod

So the homepod was given to Apples favourite media persons the other day and the reviews have started pouring in. One thing is strangely consistent across all these reviews, they all talk about how Siri is holding back the homepod. This really got me scratching my head. Sure Siri might not be able to tell you how much a chipmunk weighs, but really how much do we ask our smart assistants random questions. Lets took at how Siri isn't really holding the homepod back.

Siri Is Already Smart Enough No really you didn't read that wrong Siri is more smarter than you realise, especially after the iOS 11 update. Now Siri can answer all the random questions that you have. If I'm being honest here I'm of the opinion that Siri can go toe to toe with the likes of Google assistant. She can answer any random question that you can throw at her ( this wasn't the case before iOS 11). Moreover context awareness has taken off recently, one off the biggest faults with Siri used to be t…
Post a Comment
Read more