Skip to main content

Why Are Apple Products Getting Cheaper

Image result for macbook airYou probably read that title and just went, What? and then proceeded to re-read the title. Apple? Cheap products? Yeah right. Most people might scoff at the idea of Apple being a budget company, I mean who can blame poor average Joe who thinks that? Apple came out with a phone that literally costs a thousand dollars. So Apple wouldn't be high up on your list of affordable tech companies. But yet we see a growing list of products from Apple that doesn't break the bank. Why is this?

What Are These Cheap Products?

Image result for iPhone SE
A few years ago you'd be hard pressed to find a few good Apple products.But over the last few years Apple has diversified it's lineup. Starting with the iPhone SE, A relatively upto date iPhone with great storage starting at $349. More over Apple is rumoured to bring out a new iPhone SE with upgraded internals and art the same price point.  Apple didn't stop at that they went further they surprised everyone in 2017 with a $330 iPad that was at it's core a very good iPad and it appealed to the average consumer. Keeping with the rumour theme Apple is expected to bring out a $270 iPad this year.Wait I'm not done. We still have the rumoured cheaper MacBook Air and the cheaper iPhone X like LCD 2018 iPhone. So its apparent that Apple wants to spread it's wings into the budget side of things

Why Would Apple Make Cheaper Products?

Image result for apple products
Apple can be thought of as the undisputed king of premium products. They've nailed the premium side of things. But the problem with the premium segment is that, the segment has started to plateau. Everyone who wants a smart phone already has one. Therefore you're looking down the barrel of some pretty slim sales if you don't diversify and quickly. Even in countries like India which is seen as as the powerhouse of smartphone sales for the next decade, premium phone sales are stagnant. So cheaper products are where the money lies. Even in developed markets like the United States, people are looking for cheaper alternatives to the Apples and Samsungs of the world and companies such as Xiaomi are looking to enter the US market to cash on this new demand.

So Why Didn't Apple Do This Earlier?

Apple as a company has been in the unique position of being a tech company, a fashion item and a status symbol.So people worried that cheaper Apple products would tarnish the brand. Making Apple less appealing to it's core brand conscious audience. Apple has ingenuously worked around this by reviving or keeping old designs alive. This creates a clear demarcation in Apple's product line up. You have the cutting edge expensive products and the older but still modern products and you can tell them apart with just a glance. This keeps both parties complacent and so far it seems to have been working well. The iPhone SE has been a hit in developing markets and so has the MacBook Air.
Labels:

Comments

Post a Comment

Popular posts from this blog

What Is KaiOS? The Android Competitor You've Never Heard Of

When you think of the smartphone OS wars, we have two warring factions, Android and iOS. For about 5 years this was the way it's been. But in the distant past there were three smartphone Operating Systems. Android, iOS and Windows. The three way battle for OS supremacy raged on and before long the triopoly became a duopoly. With Windows phone being more or less dead the two major Operating systems only had each other to worry about for the longest time. Now the incumbents have a new kid on the block to worry about , KaiOS. But wait if KaiOS is so great how come no ones ever heard of it before? But First Some Background KaiOS is built on the ashes of the Firefox OS , For phones that aren't necessarily smart. You remember those old phones that you used to rock back in 2009? Yeah phones like those. The aim of KaiOS is to bring down the features of a smartphone down to a feature phone. So for that very same reason Kai...
14 comments
Read more

iPhone XR: The Display Is Fine!

Its September and like every year like clockwork Apple has come out with new iPhones and would it be an iPhone launch without some controversy. The iPhone X had the notch and the iPhone 7 didn't have a headphone jack . In true Apple fashion this year's iPhones have stirred up controversy, Well one of them. Apple released the iPhone XS , the XS Max and the iPhone XR. With the two S models being the premium pricey phones that we've come to expect. The real wild card was the iPhone XR but in my personal opinion it is the best possible phone that we could have expected. Why I'm Okay With The Display Most in the tech industry upon knowing about the pixel density of the iPhone XR instantly compared it to the iPhone 4 from 2010. Yes on paper they both have the exact same specs. But paper rarely tells the whole story. While the pixels per inch have stayed the same the underlying ...
3 comments
Read more

When Will Apple Remove The Charging Port?

               Apple's all about that wireless technology and its no secret that Apple eventually wants a port-less iPhone. With the death of the headphone jack , Apple has obviously trained its guns on the lightning port. Surely even Apple isn't courageous enough to remove something as basic as the charging port. Right? If this is the first time you've heard about this you might be feeling a sense of dread. Don't worry thats normal. Yes all those memes that said that the next iPhone might not have a charging port were true. The lightning port's days are numbered. Why This Obsession With Wireless? Apple believes that wireless is the future ( And it is ) and all their design choices and decisions as a company over the past few years have been to wean us off cables and physical media. Starting with the removal of the CD drive, then with the headphone jack, then with very few ports on the MacBook. Yeah Apple has been hinting at us to switch ...
7 comments
Read more